3 Guest Blogging Lessons You Can Benefit From

Less than 10. That’s how many click-throughs I received after writing several guest blog posts for a few well known blogs. That was two years ago, and since then, I’ve learned how to leverage guest blogging to get the most out of it.

There are many benefits to guest blogging, and one that is often near the top of the list is generating traffic for YOUR blog/website. Hire Blogger Freelance to write for you and we can help you leverage this awesome marketing opportunity.

After reviewing why my initial guest blogging efforts were lackluster, I discovered several issues..

1) My anchor text, which was strong, was shifted to the bottom of the post on two of these blogs. Location matters, and this hurt my click-through rate.
LESSON: Arrange with publisher in advance whether or not your anchor text can me moved.

2) Both sites I wrote for have recently started accepting a glut of guest posts. This will likely turn off their readers and make it less likely that I’ll be able to win them over.
LESSON: Research the frequency in which a blog accepts guest posts. Aim for blogs where it’s the exception rather than the rule.

3) Does the blog publisher get comments on a regular basis? The more comments they receive, the more likely the community with click-through to your links. LESSON: Solicit bloggers with strong communities.

I also recommend that you establish with the blogger where your blog will appear. I have found several larger blogs creating a separate section for guest posts, meaning that you will not get the same exposure as one of their homegrown posts.

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