The Secret Ingredient to Amazing Freelance Blogger Posts

123Don’t let a freelance blogger fool you: blogging is not difficult. In fact, if you know something, and are prepared to write about it on a regular basis, in actuality, blogging is quite simple.

Sure you can get lost for a lifetime in SEO and audience development and Web analytics and about 1,000 other moving parts — but when it comes down to it, successful freelance bloggers write great content and adhere to several basic principles.

Whether you are writing blogs yourself or hiring a freelance blogger, I recommend that every blog post gets at least two of these three key elements. If you can incorporate all three, better yet!


Unless you are already an established name on the Web with an impressively large email list, the majority of your traffic is going to come from search engines and social media. Case closed. Every niche will have its tried and true searches – and you should target these using free keyword tools. However, nothing lights up the social media sky than what is happening right now. Not yesterday, not an hour ago – this instant. Write about things that are in the news and tie your existing ideas into things that are current.

For example, when the season finale of a popular television program is set to air, schedule a new blog post smack dab in the middle of the episode. That’s because at that time, thousands, if not millions of people will be searching for information about the show. They will be talking about the characters. So the trick is to hop on the Tweets and the blog posts surrounding a subject at the trough of the wave, and then be ready to publish as it crests. Timing is everything.

Put on your creative cap and you’ll be amazed at how you can tie two seemingly unrelated topics together.


Taking an unpopular or unique stance on a topic and attaching your name to it takes courage.

One way to alleviate your blogging fears is to do your homework. Before hitting publish be sure that you believe in the stance you are taking and have the knowledge and willingness to backup it up. This is a great way to differentiate yourself from the overwhelming number of bloggers out there. Being a good blogger AND thinking differently is a marriage that very few people pull off successfully, but if you can bind the two together, your blog will reap the rewards.


Everyone wants to walk away with something they can apply to their life and instantly make things better. We live in a solution-driven society.

I hope this blog post gives you a takeaway when hiring a freelance blogger, albeit a very short but important one. Three words:




Write it down. Do whatever it takes to keep these three items in mind with every blog post you write or hire a freelance blogger to write. Do that and your blog will shine, guaranteed.


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