Why Blogs Will Continue to Become MORE Important

Content is more than king. Content is social media currency.

Unfortunately, many small business owners put the emphasis on “being on Twitter and Facebook.” That’s great, but it’s a case of putting the cart before the horse.

Yes, it is possible to be successful in social media without having a treasure trove of compelling content. However, it is the exception, not the rule.

Blogging is one of the easiest and most cost efficient ways to get your company found on the Web. In fact, when you strip everything else away, most companies that are “successful” with social media, can only make that claim because of the blog content that is the backbone of their digital campaign(s).

Along with search engine “findabilty,” there are a plethora of reasons why the importance of having a blog continues to grow.

Here are a few reasons the demand for freelance bloggers will continue to rise in 2013.

People have come to expect transparency from companies of all sizes. Bottom line: If your business does not have a blog, people wonder if you are trying to hide something.

Text is easy to digest on any size tablet. Mobile content viewing has exploded and will continue to make great gains.  While tablets and smartphones do a nice job playing audio and video, nothing is easier to read at anytime, anywhere.  Words are viewable on virtually any device from any era.

Search engines love regularly updated content.

A blog is an inexpensive way to establish yourself or your business as an authority.  People often add a blog to their website hoping to improve their search engine ranking.  However, one of the greatest (often unrecognized) benefits, is that a blog allows you to position yourself as an authoritative source in your area of work.

Blog content is still relatively cheap to create and outsource.  If you do not have the time to write your own content, a professional freelance blogger can be hired at a relatively low cost.  For several hundred dollars a month, it is very possible to put your blog on auto-pilot.

There are still plenty of late adopters playing catch up.  If you think it is too late in the game to add a blog to your online presence, think again! The ceiling is still incredibly high, and mark my words: the growth has just begun!

YOU are your brand.  Blogging gives you amazing flexibility.  Keep the blog as part of your overall business plan or eventually break it off to grow your business/personal profile elsewhere.

Even without clear cut goals, having a blog lets your business, at the very least, appear relevant in this digital age. If you have been scared to dip your toe into the digital ocean, don’t be! Blogging is not black magic; its foundation lies in what you already know: good, solid content.

Get in the game today, because the game is not going away anytime soon.

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